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     SaaS North Star Metrics

    from https://voleksiienko.notion.site/SaaS-North-Star-Metrics-2f2eae1cd57047b69fcdb4dfc1cb9ec4
    Name
    North Star Metric
    2022 Employee Count
    Company Linkedin
    Company Size (range)
    Trends
    Website
    UserGuiding

    Activated Users

    31
    www.linkedin.com

    11-50

    userguiding.com
    Thrive Now

    Monthly Transacting Restaurants

    0

    thrivenow.in
    Zoom

    Weekly Hosted Meetings

    7318
    www.linkedin.com

    5001-10000

    Compound Startup

    zoom.us
    Greenhouse

    WAU/MAU

    589
    www.linkedin.com

    501-1000

    HR Software

    greenhouse.io
    Substack

    MRR Growth

    318
    www.linkedin.com

    201-500

    New Generation Email Marketing

    substack.com
    Airtable

    Weekly Paid Users

    725
    www.linkedin.com

    501-1000

    New Generation Spreadsheet

    airtable.com
    Typeform

    Revenue

    501
    www.linkedin.com

    501-1000

    typeform.com
    Front

    WAU/MAU

    326
    www.linkedin.com

    201-500

    CS Software

    front.com
    Hubspot

    WAU

    6792
    www.linkedin.com

    5001-10000

    Compound Startup

    hubspot.com
    Notion

    Revenue Growth

    1360
    www.linkedin.com

    1001-5000

    New Generation Notes App,AI Content,Personal Productivity

    notion.so
    Reply.io

    Emails Sent by Users

    92
    linkedin.com/company/reply-io

    51-200

    Sales Productivity

    reply.io
    Loom

    Videos with a View

    214
    www.linkedin.com

    201-500

    Video Software,Async Work

    loom.com
    Producter

    WAU

    11
    linkedin.com/company/producter

    11-50

    Product Team Software

    producter.co
    Atlassian

    MAU

    7464
    www.linkedin.com

    5001-10000

    Compound Startup

    atlassian.com
    Siena AI

    Time to Value (ramp up all customers asap)

    19
    www.linkedin.com

    11-50

    siena.cx
    Eligible

    Net Income

    0

    eligible.com
    jetlink

    NPS

    33
    www.linkedin.com

    11-50

    jetlink.io
    Toppr

    Time Spent per Day per DAU

    1655
    www.linkedin.com

    1001-5000

    toppr.com
    Dropbox

    Teams Using Dropbox Business

    4010
    www.linkedin.com

    1001-5000

    Compound Startup

    dropbox.com
    tl;dv

    Social Engagement

    20
    linkedin.com/company/tl-dv

    11-50

    Meeting Recorder,Voice Recording

    tldv.io
    Plausible

    Trial Sign ups, MRR

    7
    www.linkedin.com

    1-10

    plausible.io
    Qovery

    Number of successful deployments week-over-week

    23
    www.linkedin.com

    11-50

    qovery.com
    Broadlume

    Net Revenue Retention (NRR)

    158
    www.linkedin.com

    51-200

    broadlume.com
    Asana

    Weekly Active Paid Users

    1860
    www.linkedin.com

    1001-5000

    Team Productivity Software

    asana.com
    Reditus

    MRR Generated by Our Clients

    9
    www.linkedin.com

    1-10

    getreditus.com
    Geckoboard

    WAU

    31
    www.linkedin.com

    11-50

    geckoboard.com
    DocuSign

    Number of Signed Docs

    7486
    www.linkedin.com

    5001-10000

    docusign.com
    ContentStudio.io

    MoM Revenue Growth

    27
    www.linkedin.com

    11-50

    contentstudio.io
    Eventbrite

    Hosting Creators

    948
    www.linkedin.com

    501-1000

    eventbrite.com
    Figma

    Marketshare

    644
    www.linkedin.com

    501-1000

    Compound Startup

    figma.com
    Ada

    Resolved Conversations for Our Customers

    391
    www.linkedin.com

    201-500

    ada.cx
    Coda

    DAU14

    206
    www.linkedin.com

    201-500

    coda.io
    Box

    DAU/MAU

    3301
    www.linkedin.com

    1001-5000

    box.com
    Amplitude

    Weekly Learning Users

    610
    www.linkedin.com

    501-1000

    Analytics Software,Product Team Software

    amplitude.com
    Webflow

    Number of Paid Subscriptions

    487
    www.linkedin.com

    201-500

    No Code,Website Builder

    webflow.com
    Shopify

    Active Merchants

    12028
    www.linkedin.com

    10000+

    Ecommerce

    shopify.com
    DoubleLoop

    # of companies who mapped their strategy in our product

    9
    linkedin.com/company/doubleloopapp

    1-10

    Product Led Growth,Analytics Software

    doubleloop.app
    Slack

    DAU

    3523
    www.linkedin.com

    1001-5000

    Remote Work

    slack-corp.com
    Altudo

    CSAT

    415
    www.linkedin.com

    201-500

    altudo.co
    Plaid

    Bank Account Linked

    1079
    linkedin.com/company/plaid-

    1001-5000

    plaid.com
    Miro

    Collaborative Boards

    1349
    www.linkedin.com

    1001-5000

    Remote Collaboration Software

    miro.com
    Mentimeter

    MAU (Monthly Active leaders, Leader is Someone who holds a Menti)

    224
    www.linkedin.com

    201-500

    mentimeter.com
    Twilio

    Number of Messages Sent

    7177
    www.linkedin.com

    5001-10000

    Compound Startup

    twilio.com
    Outreach

    MAU

    1517
    linkedin.com/company/outreach-saas

    1001-5000

    Sales Productivity

    outreach.io
    Customerly

    Number of Interactions with Their Customers

    4
    www.linkedin.com

    1-10

    customerly.io
    Superhuman

    NPS, Revenue

    121
    www.linkedin.com

    51-200

    New Generation Email Client

    superhuman.com
    Startup ToolKit

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