Digital Ad Spending Growth: Both media and entertainment industries will see significant increases in digital ad spending, exceeding $26 billion combined by 2023.
Market Size: Entertainment will spend nearly $15 billion on digital ads by 2023, compared to under $12 billion by the media industry.
Pandemic Recovery: The pandemic impacted spending, but both industries are rebounding strongly, with entertainment showing a more pronounced recovery.
Ad Format Preferences: The entertainment industry relies heavily on video ads, accounting for 57.7% of display ad spending.
Mobile Dominance: Mobile will account for 76.5% of entertainment industry digital ad spending in 2021.