Tags
Current idea
Social network
How they found the new idea
Internal hackathon: Jack Dorsey built a prototype at a hackathon; founders got excited about it.
Original idea
A podcasting company called Odeo, allowing users to create, record, and share podcasts online
Reason for pivot
Realized it was a bad idea after Apple launched a competitor
References
https://techcrunch.com/2008/07/11/odeo-giving-it-another-go/
The story
“The company started holding official ‘hackathons’ where employees would spend a whole day working on projects. They broke off into groups. Odeo co-founder Noah Glass gravitated toward Jack Dorsey, whom Glass says was ‘one of the stars of the company.’ Jack had an idea for a completely different product that revolved around ‘status’—what people were doing at a given time.” —Business Insider
Time to pivot
1 year
What they kept from the original idea
Nothing