Live streaming platform for games
Noticed one market showing pull: Noticed a small % of users streaming games on the platform; founders got excited about it and doubled down.
A Big Brother-style show called Justin.tv streaming Justin Kan's life 24/7
Growth plateaued
https://techcrunch.com/2007/05/22/justin-tv-network-launches-more-shows-to-come/ https://twitter.com/justinkan/status/1022518855799853057 https://www.transcriptforest.com/en/how-I-built-this/3350-twitch-emmett-shear-2022-07-18
“So we had succeeded at getting profitable, but then in doing so, we’d entirely killed our growth and we were no longer growing. And we started trying to reignite growth and we had all these ideas for these products we’d build, and they pretty much all failed in a variety of different ways. And so we were kind of bumbling around, and god, who was it? This guy who’d been, like, at YouTube, like a VC. You know, he came by and he told us, you’re doomed. Like, reigniting growth is almost impossible once it stops. And if you’re not growing on the internet, you’re dying.” —Emmett Shear, co-founder, from "How I Built This"
4 years
The core product, applied to a different problem