User feedback platform
Noticed pull for internal tool: A internal survey tool they built for themselves was getting a lot of interest from other founders.
A way to organize cloud files collaboratively
Lukewarm interest
https://www.lennysnewsletter.com/p/how-the-most-successful-b2b-startups
“I was exploring a startup idea, but I wasn’t quite getting the pull I expected. I went back to what I knew, which is product management, and I started asking users tough questions, like ‘Would you pay for this?’ and ‘Why do you not use this?’ In this discovery process, I wanted to add more rigor, knowing that this was a high-stakes decision (e.g. I’d be spending 10-plus years of my life on it), and I found a technique called outcome-driven innovation, which adds rigor to product innovation. I was like, ‘Wow, this is mind-blowing. What if I could build a tool to help other people go through the idea maze and not build something before they de-risk the idea?’ So I built a little SDK that people could plug into their apps, with a very simple front end, that would just rotate through three questions about functionality, usability, and quality (the core questions in the framework I mentioned). It used Airtable as the back end, actually; it was so simple. I shared this with other founders that I knew who were also trying to get their business off the ground, and gave them this spreadsheet of quality, usability, functionality, using this framework. And they were like, ‘Wow, I’m learning so much. I’d be your first customer if this was a product.’ It immediately clicked. They would say, ‘I’ll pay you for this.’ This was the market pull I was looking for, and I quickly pivoted to surveys.” —Ryan Glasgow, CEO and founder