E-commerce platform
Noticed their internal tool showing pull: Their e-commerce infrastructure was seeing a lot of interest from other sellers.
An online store for selling snowboards called Snowdevil
Realized there's much bigger opportunity selling software
https://www.founderoo.co/playbooks/tobi-lutke-shopify
“As Snow Devil’s sales slowed down during the spring, Tobi and Scott pondered whether to expand their product range or pivot to something else. Tobi’s custom software for Snow Devil caught the attention of others, who wanted to license the platform for their own businesses. Realising that this software could help countless other entrepreneurs, they decided to shift their focus from selling snowboards to creating a user-friendly e-commerce platform.” —Founderoo
2 years
One piece of tech