Social platform to discover, save, and share visual content
Noticed one feature showing pull: Noticed one element of the product (collecting images) that people were using and loving, and went all in.
Digital retail catalogs app called Tote
Low retention
https://vator.tv/news/2016-07-29-when-pinterest-was-young-the-early-years https://www.fastcompany.com/3001984/pinterest-pivot
“But while Tote users weren’t making purchases via the app, they were amassing growing collections of ‘favorite’ items to share with their friends. To Silbermann, who had collected insects as a kid, this was yet another example of people’s tendency to share their collections with one another. And while there was already a plethora of sites that allowed people to display virtual collections, they were all limited to a single item. So a year after launching Tote, Silbermann pivoted to offer people a visually appealing way to display all their collections—whether they were books, adorable dog images, or women’s clothes—on the same site. […] Six months after its launch, Pinterest, then still an invitation-only site, had 80,000 collections.” —Fast Company
1 year
One feature