On-demand ridesharing
Internal hackathon: Team built a prototype at a hackathon; founders got excited about it.
Peer-to-peer carpooling service called Zimride
Growth plateaued
https://techcrunch.com/2011/09/21/ride-sharing-platform-zimride-raises-6-million-series-a/ https://www.startupproject.org/2011/10/carpooling-zimride-story/ https://allthingsd.com/20120522/zimride-turns-regular-cars-into-taxis-with-new-ride-sharing-app-lyft/ https://www.businessinsider.com/interview-lyft-cofounder-logan-green-2014-4
“During a hackathon, the mobile team came up with a couple concepts for something radically different from what Zimride had been. They were thinking about how the service worked and designing it for a mobile-first experience. After spending a few weeks on it, we launched Lyft as an experiment in June 2012.” —Logan Green, co-founder and CEO
5 years
Ridesharing as a concept