Social photo-sharing app
Noticed one feature showing pull: Users were using and loving one element of the product (photo sharing).
Location check-in app called Burbn
Low retention
https://www.youtube.com/watch?v=HfSSjlaPfdk https://techcrunch.com/2010/09/20/instagram/ https://twitter.com/mikemcg0/status/1682015564921798656 https://www.productmonk.io/p/instagram-pivot https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/
“We knew it wasn’t working when we would give it to people and they’d just keep bouncing off. The one thing that people would continue to do on the service was post square images from either Hipstamatic or CameraBag or whatever filter app existed out in the world, and people loved these posts. They got the most likes. They got the most comments. I would ignore every other post on Burbn except for the photos. One day, Mike, my co-founder, and I sat down, and we were like, ‘All right, we have to change something, because no one knows what we’re doing.’ We were like, ‘You know what? Let’s do what everyone’s doing on our service anyway. Let’s cut everything except for photos. Let’s build the filters in, and let’s allow for likes and comments and see what happens.’ I swear, the first day we launched it, we got 25,000 users.” —Kevin Systrom, CEO and co-founder, via Startups.com
1 year
One feature