Tags
Current idea
Meditation app
How they found the new idea
Doing it manually, and seeing the need and opportunity to productize it.
Original idea
Meditation event business in London
Reason for pivot
Wanted to make their work more scalable
References
https://www.forbes.com/sites/kathleenchaykowski/2017/01/08/meet-headspace-the-app-that-made-meditation-a-250-million-business/?sh=2ac8d5091f1b
The story
Time to pivot
2 years
What they kept from the original idea
The problem