1. eMarketer US Retail & Ecommerce 2022 Snapshot
• Ecommerce Sales Growth: US retail ecommerce sales are projected to grow from $791.70 billion in 2020 to $1,329.00 billion in 2025.
• Mobile Commerce: Mobile commerce sales will account for 42.9% of ecommerce sales in 2022, increasing to 44.2% by 2025.
• Amazon Dominance: Amazon is expected to capture 40.4% of US retail ecommerce sales in 2022.
• Retailers’ Digital Efforts: Retailers are increasing investments in digital channels, such as mobile apps and social media, to enhance customer engagement and sales.
2. eMarketer US Media and Entertainment Digital Ad Spending Forecast
• Digital Ad Spending: Digital ad spending in the media and entertainment sector is projected to reach $26.72 billion in 2022, growing to $33.06 billion by 2025.
• Video Advertising: Video advertising is a significant driver, accounting for 38.7% of digital ad spending in 2022.
• Social Media: Social media platforms like Facebook and Instagram will attract substantial ad dollars, with a focus on video content.
• Programmatic Ads: Programmatic digital display ad spending will continue to grow, reaching $31.91 billion in 2022.
3. eMarketer Influencer Marketing Report 2022
• Resilience Amid Economic Uncertainty: Influencer marketing remains resilient despite economic challenges, with marketers increasing their spending on creators.
• TikTok’s Rise: TikTok is expected to overtake Facebook in influencer marketing spending by 2022 and YouTube by 2024.
• Video-First Approach: Marketers are advised to take a video-first approach, focusing on TikTok and Instagram Reels.
• Measurement Challenges: Proving ROI remains a challenge, but it is crucial for justifying influencer marketing investments.
4. eMarketer Identity Resolution Report March 2022
• Privacy Changes Impact: Apple’s IDFA phaseout and Google’s deprecation of third-party cookies are reshaping identity resolution and targeting.
• First-Party Data: Companies are focusing on collecting and utilizing first-party data for audience segmentation and targeting.
• Contextual Advertising: There is renewed interest in contextual advertising as an alternative to traditional identifiers.
• Industry Preparedness: A significant number of companies feel prepared for the changes, but some are still in denial.
5. eMarketer D2C Brands Report 2022
• D2C Ecommerce Growth: US D2C ecommerce sales for established brands will reach $117.47 billion in 2022, more than three times larger than those of digitally native brands.
• Challenges and Opportunities: D2C strategies can drive growth and profitability but are challenging to scale. Established brands are leveraging these strategies to compete.
• Brand Loyalty and Engagement: Digital channels are crucial for building brand loyalty and engagement, driving higher customer lifetime value (LTV).
• Category Expansion: Brands must master their primary category before expanding into new ones to ensure credibility and success.
6. CB Insights Venture Report Q3 2022
• Venture Capital Trends: Venture capital investments remain robust, with specific interest in sectors like fintech, health tech, and enterprise software.
• Funding Rounds: There is a trend toward larger funding rounds and higher valuations, especially for late-stage companies.
• Geographical Focus: North America continues to lead in venture capital funding, followed by Asia and Europe.
• Emerging Technologies: Investors are keen on emerging technologies such as AI, blockchain, and cybersecurity.