1. Usage: 10 out of 13 daily used apps on Macs are pre-installed. Safari and Messages are the top pre-installed apps.
2. Preferences: Users value features and security most when choosing apps, with price also important. Despite the rise of subscription models, users prefer one-time licenses.
3. Spending: The average annual spend on apps is $139.
4. Sources: The Mac App Store and social media are the primary sources for discovering new apps.
5. Devices: Most users utilize their Macs for both work and personal needs.