Customer Engagement Importance: Essential for converting signups into long-term users. Effective communication helps users find value in the product.
C.A.R.E. Framework: Convert trialists, Activate new customers, Retain paying customers, and Expand their usage.
Segmentation: Tailor messages to specific user segments based on their behaviors and needs to increase relevance and engagement.
Message Crafting: Focus on clarity, personalization, relevance, and politeness in customer communications.
Timing and Channels: Send messages at the right time through the appropriate channels for maximum impact.