Privacy Changes Impact: Apple’s privacy changes and Google’s plans to deprecate third-party cookies are forcing advertisers to rethink targeting and measurement strategies.
Revenue Impact: Meta, Snap, and Pinterest have reported substantial business losses due to these privacy changes.
Industry Readiness: Many companies feel prepared for the upcoming changes, though some are still in denial.
Market Trends: The industry is moving towards solutions compatible across platforms and seeing a trend towards consolidation among identity solution providers.