PMC (Point of Marginal Cheapness) — point of marginal cheapness - results in more customer loss than inflow because the product is perceived as a good buy but not of high quality.
PME (Point of Marginal Expensiveness) — The point of Marginal Expensiveness is the price point at which a product is considered too expensive with a low value to customers.
OPP (Optimum Price Point) — Optimum price is the price at which the product is considered too expensive or too cheap by as few customers as possible; it maximizes sales.
IPP (Indifference Price Point) — price indifference point — the number of customers for whom the price is too high equals the number of customers who think the purchase is profitable. This point is when most buyers do not care about the cost of the product.
RAI (Range of Acceptable Pricing) — range of acceptable pricing — located between the points of marginal cheapness and marginal dearness and shows the range of prices consumers are likely to pay.