I want to grow my product

from The Best of Lenny’s Newsletter 2023

1. Growth strategy
1. The Racecar Growth Framework
2. Choosing your north-star metric 🎖️
3. Winning at SEO (plus podcast) 🎖️
4. Winning at content-driven growth
5. Picking a wedge
2. Come up with growth ideas
1. Growth ideas
2. Generating buzz
3. Optimize funnels
1. Improving retention
2. Improving conversion
3. Increasing virality
4. Building a referrals program
4. Marketing
1. Crafting your positioning (plus podcast)
2. How to get press
3. How today’s top consumer brands measure marketing’s impact
5. B2B growth
1. GTM motions of 30 B2B SaaS companies
2. Five steps to starting your product-led growth motion (plus podcast)
3. The ultimate guide to product-led sales | Elena Verna
4. B2B growth with Elena Verna (Amplitude, Miro, SurveyMonkey)
6. B2C growth
1. How the biggest consumer apps got their first 1,000 users 🎖️
2. Virality is a myth (mostly)
3. Growth inflections
7. Marketplace growth
1. Developing a growth model and marketplace growth strategy, with Dan Hockenmaier (Faire, Thumbtack, Reforge)
2. Marketplace lessons from Uber, Airbnb, Bumble, and more | Ramesh Johari (Stanford professor, startup advisor)