If you’re not an investment banker this part is the hardest for most of founders, but there is no rocket science (you may have a degree in).

First you need to show yourself and investors how you will charge for the value you’re bringing to your customers.

Define Pricing and model

Kevin Hale - Startup Pricing 101

YC Partner Kevin Hale goes over the fundamentals of pricing and monetization, how it affects your customer acquisition strategy, and how to optimize it throu...

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Startup financial models - 12 templates compared for SaaS

As a founder, there comes a time when you need a business plan, complete with financial forecasts, income statements, and fancy graphs that will impress your investors. Don't build it from scratch - use an existing model. A financial model allows you to draft financial projections easily, fast, and in a professional manner.

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P&L, Balance Sheet

This one is important too, after you got money from your customer you need to understand where to put them (not literally, but into excel). So here are explanations and templates for you to start.

Don’t overcomplicate it! Eventually you will hire an accountant and they will manage it with their own templates and frameworks, so all this templates you need until you’ll be able to hire a professional 🙂

Financial Statements: A Beginner's Guide - The Causal Blog

The finance world is quickly entering the mainstream - Every month a notable company goes public. Every week a hot startup raises millions of dollars. And every day moms, pops, and teens check on their stocks. Whether a company builds rocket engines or mobile apps, they tell their story using the same language - financial statements.

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Financial Model Template and Glossary - Finance PM

We have put together a list of basic terms used in financial models. Income: Income is money (or some equivalent value) that an individual or business receives, usually in exchange for providing a good or service or through investing capital. Direct Sales: sales directly to consumers.

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