Jobs-to-be-Done (JTBD) Framework: Focuses on understanding the job a customer hires a product to do, rather than just their demographics or personas.
Real Competitors: Identifies that products compete based on the job they perform, not just their category.
Customer Insights: Emphasizes the importance of understanding customers’ motivations, situations, and desired outcomes.
Job Stories: A tool for capturing customer needs in a concise format: [When ___], [I want to ___], [so I can ___].
Feature Development: Prioritize features based on the jobs they help accomplish, avoiding feature bloat.